My Market & My Brand

ATRIA GROUP PRESENTS

Welcome to the "My Brand & My Market" workshop for Coaches, Trainers, and Consultants. This two-day workshop is designed to help coaches establish a strong personal brand and develop strategies to grow their businesses.

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ABOUT PROGRAM

Throughout the workshop, we will cover the essential skills and knowledge needed to succeed as a coach in today's competitive marketplace. In today's coaching industry, it's not enough to simply have coaching skills and expertise. Coaches also need to develop a strong personal brand that sets them apart from other coaches and build a solid marketing plan that attracts and converts clients. This workshop will teach you how to do just that.

On Day 1, we will focus on defining your brand. We will help you identify your unique brand identity, understand your target audience, create compelling marketing materials, and develop a strong online presence. By the end of Day 1, you will have a clear understanding of your brand and how to leverage it to grow your coaching business.

On Day 2, we will focus on growing your business. We will teach you how to network effectively, generate leads, and convert leads into paying clients. You will also learn how to develop a pricing strategy and package offerings, establish a referral program, and sell consulting services to companies. By the end of Day 2, you will have a clear plan and the tools to take your coaching business to the next level.

Throughout the workshop, you will have the opportunity to learn from an experienced MCC coach who started his business from scratch and build 7 figure business, network with other participants, and engage in hands-on activities and exercises that will help you apply what you've learned to your own business.
We're excited to have you here and look forward to helping you establish a strong personal brand and grow your business!

DAY 1: DEFINING YOUR BRAND

Choosing Your Path: Freelancer, Building a System or Being Part of a System

Understanding the different options available for coaches
Evaluating the pros and cons of each option
Identifying your personal and professional goals and how they align with each option
Understanding the financial implications of each option
Developing a business plan that outlines your chosen path
Identifying the resources and support needed to succeed in your chosen path

Introduction to Personal Branding

Overview of the importance of personal branding for coaches
Understanding the components of personal branding
Examples of successful personal branding in the coaching industry
Understanding Your Target Audience and Their Needs
Defining your ideal client profile
Understanding the needs and pain points of your ideal clients
Conducting market research to better understand your target audience
Developing a client avatar to guide your marketing efforts

Identifying Your Unique Brand Identity

Identifying your unique strengths, values, and areas of expertise
Conducting a SWOT analysis to identify your strengths, weaknesses, opportunities, and threats
Developing a brand positioning statement that sets you apart from other coaches
Crafting a personal brand statement that communicates your value proposition
Creating a brand style guide and visual identity

Developing a Brand Message and Value Proposition

Creating a brand message that resonates with your target audience
Developing a unique value proposition that sets you apart from other coaches
Identifying the benefits of working with you as a coach
Creating a brand message that communicates your value proposition effectively
Practicing delivering your personal brand statement to build confidence and clarity

By the end of Day 1, participants will have a clear understanding of their personal brand and how to communicate it effectively. They will have developed a strong brand positioning statement, a unique value proposition, and a consistent brand identity. These elements will guide their marketing efforts and help them stand out in a crowded coaching market.

DAY 2: GROWING YOUR BUSINESS

My Service Portfolio - Forming Your Offer

Understanding the needs of your target audience
Developing a clear and concise service offering that aligns with your personal brand
Identifying the benefits of working with you
Developing package offerings that meet the needs of your ideal clients

How to Get Clients

Identifying different marketing channels to reach potential clients
Developing a marketing plan that aligns with your personal brand
Developing a networking strategy to build relationships with potential clients and partners
Creating compelling marketing materials to attract potential clients

Developing a Marketing Strategy and Plan

Reviewing the elements of a marketing plan
Defining marketing goals and objectives
Conducting a SWOT analysis of your marketing efforts
Developing a marketing mix that aligns with your personal brand

Developing a Pricing Strategy and Package Offerings

Understanding pricing strategy and its impact on your business
Identifying different pricing models and how they apply to coaching
Creating package offerings that meet the needs of your ideal clients
Pricing your coaching services effectively to attract and retain clients

Selling Consulting Services to Companies

Understanding the needs and pain points of your corporate clients
Identifying the decision-makers and key stakeholders in companies
Developing a consultative selling approach that focuses on the client's needs
Creating proposals that address the specific needs of the company
Developing a pricing strategy that aligns with the company's budget and expectations

By the end of Day 2, participants will have a clear understanding of how to grow their business using effective marketing strategies and tactics. They will have developed compelling marketing messages that will help them to establish a strong online presence and build relationships with potential clients and partners. They will also have a clear sales process for converting leads into paying clients, a pricing strategy that aligns with their personal brand, and a referral program to help grow their business through word-of-mouth marketing.

YOUR TRAINER

Pedja Jovanović is ICF Master Certified Coach and Fellow Member Trainer. As professional trainer and coach Pedja Jovanovic has more than 1.000 training days of training and more than 3.000 hours of individual and team coaching. His clients are mostly executives, managers and high potentials of international companies.

As a Senior Partner in Atria Group, he had the opportunity to conduct many large leadership development projects, as well as a number of skills development programs for different international companies around the world.

OUR CONTACT

Address Ljubiše Jovanovića, br.7

Phone number + 381 (0)11 4123 470

Email office@atria.rs

About us

Atria Group is an international consulting company with a mission to provide its clients with the best solutions for leadership and development, soft skills development and personal development. Through partnerships with leading international providers of development programs and assessments, Atria Group brings topnotch programs and consultations to local markets.

Our services

The basis of our business is professional training and coaching programs supported by expertise in the field of leadership, effective communication, presentation skills, as well as business coaching. Through the use of various assessment tools, we provide support to our clients in measuring the needs for development activities and their impact on their business. Long-term partnerships with the companies Erickson Coaching International (Canada), Kahler Communication (USA), Persona Global (USA) and Saville Assessment (England), which are world leaders in organizational development and human potential development, have enabled us, through the combination of all methodologies from our portfolio, to respond to unique needs of our clients in the right way and at the right time.