ATRIA GROUP PRESENTS
My Market & My Brand
Welcome to the "My Brand & My Market" workshop for Coaches, Trainers, and Consultants. This two-day workshop is designed to help coaches establish a strong personal brand and develop strategies to grow their businesses.
ABOUT PROGRAM
Throughout the workshop, we will cover the essential skills and knowledge needed to succeed as a coach in today's competitive marketplace. In today's coaching industry, it's not enough to simply have coaching skills and expertise. Coaches also need to develop a strong personal brand that sets them apart from other coaches and build a solid marketing plan that attracts and converts clients. This workshop will teach you how to do just that.
On Day 1, we will focus on defining your brand. We will help you identify your unique brand identity, understand your target audience, create compelling marketing materials, and develop a strong online presence. By the end of Day 1, you will have a clear understanding of your brand and how to leverage it to grow your coaching business.
On Day 2, we will focus on growing your business. We will teach you how to network effectively, generate leads, and convert leads into paying clients. You will also learn how to develop a pricing strategy and package offerings, establish a referral program, and sell consulting services to companies. By the end of Day 2, you will have a clear plan and the tools to take your coaching business to the next level.
Throughout the workshop, you will have the opportunity to learn from an experienced MCC coach who started his business from scratch and build 7 figure business, network with other participants, and engage in hands-on activities and exercises that will help you apply what you've learned to your own business.
We're excited to have you here and look forward to helping you establish a strong personal brand and grow your business!
DAY 1: DEFINING YOUR BRAND
Choosing Your Path: Freelancer, Building a System or Being Part of a System
- Understanding the different options available for coaches
- Evaluating the pros and cons of each option
- Identifying your personal and professional goals and how they align with each option
- Understanding the financial implications of each option
- Developing a business plan that outlines your chosen path
- Identifying the resources and support needed to succeed in your chosen path
- Overview of the importance of personal branding for coaches
- Understanding the components of personal branding
- Examples of successful personal branding in the coaching industry
- Understanding Your Target Audience and Their Needs
- Defining your ideal client profile
- Understanding the needs and pain points of your ideal clients
- Conducting market research to better understand your target audience
- Developing a client avatar to guide your marketing efforts
Identifying Your Unique Brand Identity
- Identifying your unique strengths, values, and areas of expertise
- Conducting a SWOT analysis to identify your strengths, weaknesses, opportunities, and threats
- Developing a brand positioning statement that sets you apart from other coaches
- Crafting a personal brand statement that communicates your value proposition
- Creating a brand style guide and visual identity
Developing a Brand Message and Value Proposition
- Creating a brand message that resonates with your target audience
- Developing a unique value proposition that sets you apart from other coaches
- Identifying the benefits of working with you as a coach
- Creating a brand message that communicates your value proposition effectively
- Practicing delivering your personal brand statement to build confidence and clarity
By the end of Day 1, participants will have a clear understanding of their personal brand and how to communicate it effectively. They will have developed a strong brand positioning statement, a unique value proposition, and a consistent brand identity. These elements will guide their marketing efforts and help them stand out in a crowded coaching market.
DAY 2: GROWING YOUR BUSINESS
My Service Portfolio - Forming Your Offer
- Understanding the needs of your target audience
- Developing a clear and concise service offering that aligns with your personal brand
- Identifying the benefits of working with you
- Developing package offerings that meet the needs of your ideal clients
How to Get Clients
- Identifying different marketing channels to reach potential clients
- Developing a marketing plan that aligns with your personal brand
- Developing a networking strategy to build relationships with potential clients and partners
- Creating compelling marketing materials to attract potential clients
Developing a Marketing Strategy and Plan
- Reviewing the elements of a marketing plan
- Defining marketing goals and objectives
- Conducting a SWOT analysis of your marketing efforts
- Developing a marketing mix that aligns with your personal brand
Developing a Pricing Strategy and Package Offerings
- Understanding pricing strategy and its impact on your business
- Identifying different pricing models and how they apply to coaching
- Creating package offerings that meet the needs of your ideal clients
- Pricing your coaching services effectively to attract and retain clients
Selling Consulting Services to Companies
- Understanding the needs and pain points of your corporate clients
- Identifying the decision-makers and key stakeholders in companies
- Developing a consultative selling approach that focuses on the client's needs
- Creating proposals that address the specific needs of the company
- Developing a pricing strategy that aligns with the company's budget and expectations
By the end of Day 2, participants will have a clear understanding of how to grow their business using effective marketing strategies and tactics. They will have developed compelling marketing messages that will help them to establish a strong online presence and build relationships with potential clients and partners. They will also have a clear sales process for converting leads into paying clients, a pricing strategy that aligns with their personal brand, and a referral program to help grow their business through word-of-mouth marketing.
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